From a spot-on post by J.D. Hatfield at Voice of Vision:
The problem is that people aren’t looking for salvation as being reconciled to God. The old (real) gospel starts with an offended God. The new (false) gospel starts with a wounded “us”. The truth is not that we are wounded but that we are dead!
The gospel is not a commodity, and unlike what we hear preached as the gospel these days, Jesus isn’t very passionate about some of your greatest felt needs. There is nothing distinctly Christian about the new gospel messages at all, that is why they are so popular.
Via Thinklings, which was via Transforming Sermons